Townhall

TownHall is the first restaurant in Cleveland with a completely Non-GMO menu. Before the restaurant could open its doors for the first day of business, TownHall had to source all their menu ingredients from farmers who refused to use chemicals and create genetically modified organisms. According to Ryan Hartzell, sourcing non-GMO ingredients was a hassle and it took six months to do so. TownHall sources most of their meat from New Zealand and mass majority of crops from nearby local farmers to ensure freshness. The operations team worked diligently to structure deals with New Zealand Suppliers that ensures that most products were Non-GMO. Based on data from the USDA, its extremely difficult to find non-GMO farmers because 85% of farmers produce GMO crops. Also, the world has a surplus of GMO crops. GMO crop fields could cover the US 1.5 trillion times. The restaurant is working on becoming fully organic but its extremely difficult to get there while managing operations and keeping food prices affordable. The restaurant has produced and is serving their own completely organic coffee brand. TownHall plans to become completely organic and open a new restaurant in Columbus, OH. TownHalls business model is using sustainability to flourish. TownHall generates revenue as a byproduct of their sustainability innovation, the Non-GMO menu. Without the non-GMO menu, TownHall would not be as popular and, thus for, would not generate as much revenue. TownHalls innovative business concept is full-spectrum flourishing and scalable.