Salad House

The Salad House has been generations in the making. Growing up in the Cioffi family deli in Springfield, NJ, our founder, Joey Cioffi, did everything from washing dishes to fulfilling large catering orders. However, at the completion of his football playing careerat Monmouth University, Joey took to New York City to work in finance, where he quickly realized that he missed serving good food to good people in the community. Following the 9/11 attacks in NYC, where he was expected in later that awful day for a job interview, Joey made the final decision to follow his lifelong passion. During his time back at the deli, Joey married his lovely wife Marni, and they became the proud parents of three kids: Addison, Kendall, and Stone. Joey and Marni experienced first hand how difficult it is to maintain a healthy lifestyle while feeding your young kids appetites. Having strong family values, it was important to Joey and Marni that the family shared their meals together, and the newbie parents were often limited in their choices, forcing them to compromise. Joey, having the same passion for quality service as his father, decided to do something about this healthy eating dilemma. Joey ultimately created The Salad House concept with one single purpose: to provide a fresh fast-casual experience that was both healthy and family friendly. Joey launched the first Salad House in Millburn, NJ in 2011, followed by Morristown in 2013, fulfilling his own American Dream just as his father did generations ago when immigrated from Italy with just $20 in his pocket.