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In the mid-1950s California became the state with the highest rate of car ownership in the nation. Weiss and Dobbs began expanding the San Francisco car service concept restaurant into a successful chain. By 1954 the Mels franchise was pulling in about $4 million annually. Weiss estimated they were cooking up 15-20,000 hamburgers a day. Mels became a fixture of contemporary life, with bright neon lighting, carhops, and a pre-fast food menu. In the 1950s and 60s you could find one or more Mels drive-ins throughout Northern California, locations stretched from San Francisco to Oakland, Berkeley, Sacramento, San Jose, Walnut Creek and Salinas.
