Hook Tribe

During his adventures in New Zealand, Jesse discovered the hei matau or the fish hook necklace. Historically, throughout Polynesia, wear a hook provided a useful tool and a means for survival. The hook became known to represent safe passage over water, strength,good luck, as well as prosperity, fertility, and good health. Jesse was immediately drawn to the hook, and its symbolism. He felt inspired to translate the significance of the hook to other water enthusiasts, and Hook Tribe was born. Hook Tribe has since developed into a unique, water lifestyle brand. We showcase the powerful meanings behind the hook; choosing Safe Passage as our motto! Our focus is on the beauty and simplicity of Polynesian design, combined with high-quality standards, to deliver exceptional apparel and accessories. Whether you paddle, fish, surf, sail, dive, or just love the water… we appreciate your style and, hope youll enjoy ours! WELCOME TO THE TRIBE!